The RX100 III design features a versatile fixed lens of renowned ZEISS® quality. Up to 9 aspherical lens elements are used, among which two AA (advanced aspherical) lenses are cemented accurately to contribute to the downsizing of the whole lens unit while keeping the superb optical performance. The 24mm wide-angle gets more of the scene—ideal for architecture and landscapes, while the 70mm at a bright F2.8 is great for portraits, close-ups (30cm distance), and creative background blurring. The lens also features a built-in 1/8 ND filter that allows the exposure to be adjusted by 3-EV step equivalents to handle bright scenes. (Note: the 24-70mm specs are a 35mm equivalent).
The BIONZ X image processing engine incorporates sophisticated detail reproduction technology, diffraction reducing technology, and improved area-specific noise reduction while offering approximately three times more processing power than the previous BIONZ engine to enable faithful, realistic reproduction of high-definition details and textures in realtime.
Built into a camera body is an OLED Tru-Finder that enables faster, more accurate photo composition. The viewfinder is comprised of a high-contrast, high-resolution EL screen of approximately 1440k dots and features a ZEISS® T* coating that enhances clarity in the eyepiece optics. For stress-free shooting, an eye sensor allows instant shifting between the viewfinder and LCD screen. A 3.0-inch, 1229k-dot extra-fine LCD screen tilts up to 180 degrees for easier selfies or group shots, and down to help compose your shot in macro mode.