Sony Alpha 7III with 28-70mm Lens

Sony Alpha 7III full frame digital camera. The Alpha 7III features a new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring back-illuminated structure, which is combined with the latest BIONZ X™ image processing engine and front-end LSI. This combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.

 

Reducing noise in high-resolution images 

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

 

Subtle gradation from shadow to highlight

Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

 

Faithful colour reproduction

More accurate colour reproduction straight out of the camera

Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.